Nira Pet — CAC & LTV

updated 2026-07-06T22:47+00:00 UTC · last 30 days

Website

Meta ads + Shopify store

Meta spend

$29,973.26

Shopify revenue

$44,720.45

Shopify LTV

$134.30

Orders625

New customers333

AOV$71.55

Repeat rate46.7%

Marketplace

Revenue

$10,067.40

Amazon LTV

$50.27

Repeat rate

19.3%

Orders229

New customers163

AOV$43.96

Whole business — both channels combined

Blended CAC

$60.43

Blended LTV

$106.69

LTV : CAC

1.77×

≥ 3× healthy

Total revenue$54,787.85

Meta ad spend$29,973.26

New customers — Shopify333

New customers — Amazon163

Total new customers496